Phone: 080 470 96209 Email: admission@mzuonline.inApply Now Download Brochure
Download Brochure

Skill Enhancement Course in Retail Management

  • Home
  • Skill Enhancement Course in Retail Management

Exclusive for Mizoram University affiliated college students.

Program Overview Syllabus Fees FAQ Career Prospectus



Skill Enhancement Course in Retail Management


Duration:

3 Months


Eligibility:

  1. Current students from Mizoram University and its Affiliated Colleges, pursuing Sem II/Sem III/ Sem IV.
  2. This course is also available for any Past Student/Alumni of Mizoram University and its Affiliated Colleges. They may apply for admissions with the below documentary proof

Documentary proof:

(Required for Past Students/Alumnus of Mizoram University and its Affiliated Colleges) Bonafide UG/PG certificate/ ID card/ Mizoram Statehood Registration Card.


Course Fee: INR 3000

50% discount for Mizoram University students only - Discounted Course Fee: INR 1500


Learning Outcomes:


After the completion of this course, students will be able to:

  1. Analyze various retail formats and theories, understand the concept of the retail life cycle, and evaluate the role of franchising in retail.
  2. Comprehend the factors influencing retail shoppers, the consumer decision-making process, and the impact of market research in understanding consumer behavior.
  3. Evaluate retail store locations, understand the steps in choosing a location, and assess trade areas for retail stores.
  4. Develop insights into retail performance measures, pricing strategies, the concept of retail merchandising, and understand the retail marketing mix including segmentation, targeting, and positioning (STP).
  5. Understand the relationship between store image and store design, the role of visual merchandising, retail logistics, the importance of IT in retail management, and customer relationship management (CRM) in retail.


Detailed Syllabus:


Unit I: Format & Theories of Retail Retail Formats and Theories, Theories of Retail Development, Concept of Retail Life Cycle, Role of Franchising in Retail.

Unit II: Introduction to Retail Consumers Understanding Retail Consumers, Factors Influencing Retail Shopper, Consumer Decision Making Process, Changes in the Indian Consumer, Market Research in Retail.

Unit III: Retail Store Location & Its Importance Store Locations: Importance, Types of Locations, Steps in Choosing a Location, Trade Areas and Their Evaluation, Evaluating Retail Locations.

Unit IV: Evaluating Retail & Introduction to Retail Merchandising Measures of Retail Performance, Concept of Retail Pricing, Factors Affecting Price, Developing a Pricing Strategy, Retail Merchandising, Merchandising Buying Process, Retail Marketing Mix: STP, Role of POP in Retail, Branding.

Unit V: Store Image & Store Design Retail Store Design and Visual Merchandising, Relationship between Store Image and Store Design, Visual Merchandising in Retail, Retail Logistics, Role and Importance of IT in Retail Management, CRM in Retail.



Reference Books:


  1. Levy, M., & Weitz, B. A. (2019). Retailing Management (10th ed.). McGraw Hill Education India.
  2. Berman, B., & Evans, J. R. (2020). Retail Management: A Strategic Approach (13th ed.). Pearson India.
  3. Varley, R. (2018). Retail Product Management: Buying and Merchandising (3rd ed.). Routledge India.
  4. Ailawadi, K. L., & Farris, P. W. (2017). Retailing in the 21st Century: Current and Future Trends (2nd ed.). Springer India.
  5. Sullivan, M., & Adcock, D. (2018). Retail Marketing (2nd ed.). Cengage Learning India.