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Skill Enhancement Course in Advanced Digital Marketing

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  • Skill Enhancement Course in Advanced Digital Marketing

Exclusive for Mizoram University affiliated college students.

Program Overview Syllabus Fees FAQ Career Prospectus



Skill Enhancement Course in Advanced Digital Marketing


Duration:

3 Months


Eligibility:

  1. Current students from Mizoram University and its Affiliated Colleges, pursuing Sem II/Sem III/ Sem IV.
  2. This course is also available for any Past Student/Alumni of Mizoram University and its Affiliated Colleges. They may apply for admissions with the below documentary proof

Documentary proof:

(Required for Past Students/Alumnus of Mizoram University and its Affiliated Colleges) Bonafide UG/PG certificate/ ID card/ Mizoram Statehood Registration Card.


Course Fee: INR 3000

50% discount for Mizoram University students only - Discounted Course Fee: INR 1500


Learning Outcomes:


After the completion of this course, students will be able to:

  1. Analyze and articulate the core concepts, importance, and role of digital marketing, including its integration into the broader framework of Integrated Marketing Communication (IMC).
  2. Develop and evaluate online marketing strategies focusing on customer acquisition, conversion, and retention, including proficiency in SEO and website monetization.
  3. Explore the technological, application-based, and audience-centric dimensions of the digital communication environment, including keyword research and consumer browsing behavior.
  4. Design and implement digital promotional campaigns using various tools like SEM, online video advertising, email marketing, and mobile marketing, while understanding the role of websites as advertising platforms.
  5. Manage and optimize social media platforms for marketing, including understanding social media consumer behavior and leveraging different types of social media for marketing purposes.


Detailed Syllabus:


Module 1: Concept of Digital Marketing Concept of Digital Marketing: Meaning, Definitions and Concept, Importance and Role of Digital Marketing, IMC and its Relevance to the Consumer, Segmentation, Positioning and Branding in Digital World, Digital Marketing Platforms.

Module 2: Online Marketing Strategies Online Marketing Strategies for Customer Acquisition, Conversion and Retention, SEO - On-page and Off-page Optimization, Google Analytics, Website Monetization.

Module 3: Dimensions of Digital Communication Environment Dimensions of Digital Communication Environment: Technology, Applications, Marketing and Audiences, Keyword Research and Analysis, Disintermediation and Digitization, Consumer Browsing Behaviour.

Module 4: Digital Promotion Digital Promotion and Social Media: Formulation of Digital Marketing Plan, Digital Promotional Tools - Online Advertising and SEM, Online Video Advertising, Email Marketing, Mobile Marketing, Lead Generation, Crowdsourcing, Website as a Form of Advertisement and Their Types.

Module 5: Social Media Management Social Media and Networking, Social Media Consumer, SMM - Social Media Submission Sites, Forums & Discussion Sites, Media Sharing Sites, Reviews and Ratings Sites, Social Network Sites, Blogs, Podcasts, Microblogging, Wikis.



Reference Books:


  1. Jobber, D., & Ellis-Chadwick, F. (2013). Principles and Practice of Marketing (7th ed.). McGraw-Hill Education.
  2. Bird, D. (2007). Commonsense Direct and Digital Marketing (5th ed.). Kogan Page.
  3. Kotler, P., & Keller, K. L. (2021). Marketing Management (16th ed.). Pearson Education.
  4. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education.
  5. Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (5th ed.). Kogan Page.